Indusind Bank Ltd
Indusind Bank Ltd
3.0/5

About Indusind Bank Ltd

"IndusInd Bank stands tall today as one of the reputed banking brands in the country. The bank has been continuously investing in various advertising & marketing programs to enhance the brand image & recall. In an endeavor to emerge as best-in-class brand, IndusInd Bank has made 'Responsive Innovation' as a central theme of its brand building program. The Bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumer.

In the recent past, the Bank has launched a host of innovative services like My Account My Number, Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and 365 Days Banking. All these unique services have been widely publicized and have been well appreciated by the customers. Recently, the bank launched yet another innovative service called 'Video Branch', which enables the customers to do video conference with the bank staff. This is first-of- its kind initiative in the banking industry which facilitates customers to interact with the Video Branch at their own convenience either from desktop/laptop computers or Apple and Android smart phones. This facility is available to all existing and new customers of the Bank. The bank has launched various media campaigns around the innovative services which has helped the brand connect better with the customers, enhance its visibility quotient and reinforce the brand statement 'You desire, We Deliver' across the audience."

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