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Indusind Bank Ltd
Indusind Bank Ltd
3.0/5

About Indusind Bank Ltd

"IndusInd Bank Limited is a Mumbai based Indian new generation bank, established in 1994. The bank offers commercial, transactional and electronic banking products and services. IndusInd Bank was inaugurated in April 1994 by then Union Finance Minister Manmohan Singh. Indusind Bank is the first among the new-generation private banks in India. The bank started its operations with a capital amount of Rs. 1 billion among which Rs. 600 million was donated by the Indian Residents and Rs. 400 million was raised by the Non-Resident Indians. The bank has specialized in retail banking services and continuously upgrades its support systems by introducing newer technologies. It is also working on expanding its network of branches all across the country along with meeting the global benchmark. According to the bank, its name is derived from the Indus Valley Civilisation. IndusInd Bank has 800 branches, and 1500 ATMs as of April 2016. It also has a representative office in London and another in Dubai. Mumbai has the maximum number of bank branches followed by New Delhi and Chennai.The bank has also proposed to double the branches count to 1200 by March 2017"

"IndusInd Bank stands tall today as one of the reputed banking brands in the country. The bank has been continuously investing in various advertising & marketing programs to enhance the brand image & recall. In an endeavor to emerge as best-in-class brand, IndusInd Bank has made 'Responsive Innovation' as a central theme of its brand building program. The Bank has combined responsiveness with innovation to launch a wide range of banking products and services which are unique, convenient and very relevant to Indian consumer.

In the recent past, the Bank has launched a host of innovative services like My Account My Number, Choice Money ATMs, Check-on-Cheque, Cash-on-Mobile, Direct Connect, Quick Redeem Service and 365 Days Banking. All these unique services have been widely publicized and have been well appreciated by the customers. Recently, the bank launched yet another innovative service called 'Video Branch', which enables the customers to do video conference with the bank staff. This is first-of- its kind initiative in the banking industry which facilitates customers to interact with the Video Branch at their own convenience either from desktop/laptop computers or Apple and Android smart phones. This facility is available to all existing and new customers of the Bank. The bank has launched various media campaigns around the innovative services which has helped the brand connect better with the customers, enhance its visibility quotient and reinforce the brand statement 'You desire, We Deliver' across the audience."

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